Wednesday 10 June 2015

Why Custom Boxes are Needed for Brand Advantage

If you’re someone who is curious about making your packaging stand out, you’re not alone. A lot of businesses start to see this as a necessity, since there are more and more learning about the true value of design, and shipping appearance of these products too.

Even corrugated boxes have become branding tools that you can enjoy, and custom boxes are now an advantage for branding that really helps you stand out from the rest of the crowd.

Why are custom boxes needed though? Well, here, we’ll go over the benefits of such.

Packaging to Make Unboxing Videos Shine 

This is something that a lot of people don’t realize until it’s too late. Unboxing videos are more popular than ever before. People will watch videos of those unboxing the videos, and then looking at the product that’s there, and it might get them excited to share their own.

Sometimes, unboxing as well may also bring out the excitement of sharing these products.  You can also have people make unboxing videos of the products that are there. 



For businesses that are lucky, unboxing videos from influencers will help make it so that people are excited to buy the package, and they may also buy into the company in a lot of cases.

There are specifics for every single situation, but if you have an unboxing video, it gets people excited, and it tells a different story than a boring old box that gets opened up.

You should definitely be using your packaging to the next level, fully leveraging all of this to improve the branding of the business, and also, making sure that if you do go for this type of branding, it’s within the budget that’s there.

Your Branding Toolbox 

You want to make sure that you have a branding toolbox put in place. This is of course, the toolbox that helps showcase the packaging of the product, the website of the company, ads, and also customer communication.

Custom packaging is actually one of these tools, and one that’s not present in a ton of people’s toolboxes.

That’s where you’re missing out. Custom packaging is vital, for it reinforces the brand, and also, it extends to the other tools that you plan to use too.



For a lot of businesses that are looking to add more and more pizazz to their unboxing videos, custom packaging is vital. It’s something that needs to be considered, because ultimately, you want a branding experience from the beginning, all the way to the end. From the moment the package sits at their door, to even when they open this up, you want to focus on the branding, and you’ll want to ship it to other people as well. 

You’ll want to make sure that if you haven’t utilized custom printed boxes, you do so immediately, creating a lasting impression in those that look at what you’ve got.



Overall, custom printed boxes are the answer to a lot of peoples branding woes. You have to capture this market, because otherwise you’re missing out on a chunk of it./ without this market, you’ll be missing out on so much, which is why, if you haven’t already, talk to your packaging retailer, or go ahead and find one of them, have the custom printed boxes in place, and from there, create the ideal unboxing experience that you can for your customers, and really get it to shine, form the moment they get it, to the moment they open up and look at the package that they got from you, increasing the brand loyalty in turn.