The Best Branding Tips for Businesses

Businesses have to make sure that everything from the brand, the stores themselves, and even the presence of the business online and customer service showcases who they want to be as companies and making sure that the brand offerings benefit the customer is important. 

Buyers usually make decisions based on the initial first point of contact with the item at hand. This is why your branding and packaging are two of the most important parts of your business and marketing. 

Determining how the company will fare against competition and having the right packaging in place will improve the brand, giving it a better personality than ever before. 

Here are some of the best branding tips to really make a stand. 

Focus on the Packaging 

Packaging of your product is very important. 

Products do need to be designed in a way that appeals to customer sand will stand out. 

Strong packaging used for shipments is also vital, since it can help protect the product itself, and also enhance the message of your company and your brand. Having that packaging in place and making sure it’s optimized for the business and the needs of the brand is vital. 

Look at visuals 

You need good visuals for your packaging. They’re what identify the business and brand. 

The right brands have the correct elements that work together to create an identity that consumers are able to identify. 

The correct branding message helps with credibility, and interest for consumers. 

Ecommerce is usually based on the companies and their ability to make the revenue that they have, which is why many are focusing on an image that’s cohesive all around and focusing on something that really stuns the person. 

Speaking of stunning, you want to make sure that you deliver the wow factor.  You dan to make sure that you product is more than just a box and bubble wrap, but instead like a gift. 

The packaging having the proper visuals like this showcases the brand and offers a customer experience that so many people want and crave.

The package usually also has details, and those little details do matter a lot at the end of the day and making sure that you don’t forget this is vital for ensuring that your product is rightfully and correctly at the doorsteps of the person at hand. 

The packaging experience 

Another part of this: packaging experience. Branding isn’t just the wow factor, but it’s the whole experience. 

Brand recognition and loyalty are created based off experience accumulation with products and services that are there. 

A lot of ecommerce businesses usually have packaging that does focus on making sure the direct connection and touchpoint with your consumer is right, which is why a business will capitalize on this, and from there, ship the products in unique ways that customers will love. 

Quality Matters 

Quality is something that packaging can do. 

If you don’t invest in packaging quality, how can you ensure that you’re superior to others. 

The quality and conditions of packaging are what customers first see, so it’s vital to make sure that the product is at point B after going to point A in the correct conditions. 

This will not only make customers happy, but it can offer a better, more positive experience with the buyer and the business too. 

Why Custom Boxes are Needed for Brand Advantage

If you’re someone who is curious about making your packaging stand out, you’re not alone. A lot of businesses start to see this as a necessity, since there are more and more learning about the true value of design, and shipping appearance of these products too.

Even corrugated boxes have become branding tools that you can enjoy, and custom boxes are now an advantage for branding that really helps you stand out from the rest of the crowd.

Why are custom boxes needed though? Well, here, we’ll go over the benefits of such.

Packaging to Make Unboxing Videos Shine 

This is something that a lot of people don’t realize until it’s too late. Unboxing videos are more popular than ever before. People will watch videos of those unboxing the videos, and then looking at the product that’s there, and it might get them excited to share their own.

Sometimes, unboxing as well may also bring out the excitement of sharing these products.  You can also have people make unboxing videos of the products that are there. 

For businesses that are lucky, unboxing videos from influencers will help make it so that people are excited to buy the package, and they may also buy into the company in a lot of cases.

There are specifics for every single situation, but if you have an unboxing video, it gets people excited, and it tells a different story than a boring old box that gets opened up.

You should definitely be using your packaging to the next level, fully leveraging all of this to improve the branding of the business, and also, making sure that if you do go for this type of branding, it’s within the budget that’s there.

Your Branding Toolbox 

You want to make sure that you have a branding toolbox put in place. This is of course, the toolbox that helps showcase the packaging of the product, the website of the company, ads, and also customer communication.

Custom packaging is actually one of these tools, and one that’s not present in a ton of people’s toolboxes.

That’s where you’re missing out. Custom packaging is vital, for it reinforces the brand, and also, it extends to the other tools that you plan to use too.

For a lot of businesses that are looking to add more and more pizazz to their unboxing videos, custom packaging is vital. It’s something that needs to be considered, because ultimately, you want a branding experience from the beginning, all the way to the end. From the moment the package sits at their door, to even when they open this up, you want to focus on the branding, and you’ll want to ship it to other people as well. 

You’ll want to make sure that if you haven’t utilized custom printed boxes, you do so immediately, creating a lasting impression in those that look at what you’ve got.

Overall, custom printed boxes are the answer to a lot of peoples branding woes. You have to capture this market, because otherwise you’re missing out on a chunk of it./ without this market, you’ll be missing out on so much, which is why, if you haven’t already, talk to your packaging retailer, or go ahead and find one of them, have the custom printed boxes in place, and from there, create the ideal unboxing experience that you can for your customers, and really get it to shine, form the moment they get it, to the moment they open up and look at the package that they got from you, increasing the brand loyalty in turn.

Invisible Packaging to Reduce Waste

Did you know that your packaging doesn’t even need to be seen anymore? One way a lot of brands are stepping forward and making their packaging even more eco friendly, is through invisible packaging. This utilizes dissolvable or water-soluble materials such as paper and plant-based films, which are able to break down naturally when exposed to water.

Right now, this is a new type of packaging, but we’ll probably see more of this over a period of time.   Dive into the world of invisible packaging here and see if it’s right for you. 

Elements of Water-Soluble Packaging 

Water-soluble packaging is using plant-based types of films for the items that are being broken down. This includes polyvinyl alcohol, which is a natural element that dissolves in water, and it leaves no residue.

Right now, you see this in other industries besides food and drink. A common one is household cleaners. Have you ever seen those laundry pods that break down over time, or after a cycle? That’s one example. Another one, is the dishwashing pods, where after you run a cycle, the pods are gone, leaving nothing but clean dishes behind.

Water-soluble and invisible packaging leaves very little residue.   While there are some food service industries using this, so far they are mostly seen in cleaning and agricultural products.

The main premise behind this is simple: you’re creating a packaging that’s dissolvable by water, and leaves nothing behind, while also maintaining the environmental standards to ensure the integrity of the products at hand.

A changing Industry 

The water-soluble packaging is actually something that a lot of people want, and it’s predicted to have a huge impact on packaging within the next 10 years, projecting a 4% growing profit that’s a billion dollars or more.

It’s popular because it’s easy to dispose of. People want something they don't have to perform complex activities in order to make sure that the products are disposed of.   This is so easy, that you even see this with fertilizer too, making it easier for us to even grow food.

More an more consumers are aware of environmental issues, and even the government is putting a hold on waste. Water-soluble packaging is the main standard, because it uses compostable materials, and is seen to have a huge growth as demand for eco friendly packaging grows even further with this market. 

The Challenges of Water-Soluble Packaging 

While it’s a great and growing form of packaging, there are some major challenges that are hard for people to actually see.

The first, is the costs. Production costs for this are huge, and it can be too much for smaller industries. 

The other thing is the materials and the machinery are not as readily available.   This is because it’s a new technology. Like a lot of the new technologies that are out there, you only have so much to work with.

There is also the concerns of the durability of the items, along with the compatibility and waste management. Again, this is due to it being a new technology.

However, new materials are being used, such as proteins and polysaccharides that are being made to form this type of packaging. There is also an acceptance of water-soluble packaging within the agriculture and the cosmetics world, which is of course, a very wasteful industry.

We’ll probably be seeing more of this kind of thing soon. With Coca-Cola, Nestle, and even PepsiCo looking for new ways to reduce their eco footprint, they’ll learn to adopt this, and hopefully we’ll see them along with startups offering more innovative and sustainable alternatives to the current packaging incentives.