Why Custom Boxes are Needed for Brand Advantage

If you’re someone who is curious about making your packaging stand out, you’re not alone. A lot of businesses start to see this as a necessity, since there are more and more learning about the true value of design, and shipping appearance of these products too.

Even corrugated boxes have become branding tools that you can enjoy, and custom boxes are now an advantage for branding that really helps you stand out from the rest of the crowd.

Why are custom boxes needed though? Well, here, we’ll go over the benefits of such.

Packaging to Make Unboxing Videos Shine 

This is something that a lot of people don’t realize until it’s too late. Unboxing videos are more popular than ever before. People will watch videos of those unboxing the videos, and then looking at the product that’s there, and it might get them excited to share their own.

Sometimes, unboxing as well may also bring out the excitement of sharing these products.  You can also have people make unboxing videos of the products that are there. 

For businesses that are lucky, unboxing videos from influencers will help make it so that people are excited to buy the package, and they may also buy into the company in a lot of cases.

There are specifics for every single situation, but if you have an unboxing video, it gets people excited, and it tells a different story than a boring old box that gets opened up.

You should definitely be using your packaging to the next level, fully leveraging all of this to improve the branding of the business, and also, making sure that if you do go for this type of branding, it’s within the budget that’s there.

Your Branding Toolbox 

You want to make sure that you have a branding toolbox put in place. This is of course, the toolbox that helps showcase the packaging of the product, the website of the company, ads, and also customer communication.

Custom packaging is actually one of these tools, and one that’s not present in a ton of people’s toolboxes.

That’s where you’re missing out. Custom packaging is vital, for it reinforces the brand, and also, it extends to the other tools that you plan to use too.

For a lot of businesses that are looking to add more and more pizazz to their unboxing videos, custom packaging is vital. It’s something that needs to be considered, because ultimately, you want a branding experience from the beginning, all the way to the end. From the moment the package sits at their door, to even when they open this up, you want to focus on the branding, and you’ll want to ship it to other people as well. 

You’ll want to make sure that if you haven’t utilized custom printed boxes, you do so immediately, creating a lasting impression in those that look at what you’ve got.

Overall, custom printed boxes are the answer to a lot of peoples branding woes. You have to capture this market, because otherwise you’re missing out on a chunk of it./ without this market, you’ll be missing out on so much, which is why, if you haven’t already, talk to your packaging retailer, or go ahead and find one of them, have the custom printed boxes in place, and from there, create the ideal unboxing experience that you can for your customers, and really get it to shine, form the moment they get it, to the moment they open up and look at the package that they got from you, increasing the brand loyalty in turn.

Invisible Packaging to Reduce Waste

Did you know that your packaging doesn’t even need to be seen anymore? One way a lot of brands are stepping forward and making their packaging even more eco friendly, is through invisible packaging. This utilizes dissolvable or water-soluble materials such as paper and plant-based films, which are able to break down naturally when exposed to water.

Right now, this is a new type of packaging, but we’ll probably see more of this over a period of time.   Dive into the world of invisible packaging here and see if it’s right for you. 

Elements of Water-Soluble Packaging 

Water-soluble packaging is using plant-based types of films for the items that are being broken down. This includes polyvinyl alcohol, which is a natural element that dissolves in water, and it leaves no residue.

Right now, you see this in other industries besides food and drink. A common one is household cleaners. Have you ever seen those laundry pods that break down over time, or after a cycle? That’s one example. Another one, is the dishwashing pods, where after you run a cycle, the pods are gone, leaving nothing but clean dishes behind.

Water-soluble and invisible packaging leaves very little residue.   While there are some food service industries using this, so far they are mostly seen in cleaning and agricultural products.

The main premise behind this is simple: you’re creating a packaging that’s dissolvable by water, and leaves nothing behind, while also maintaining the environmental standards to ensure the integrity of the products at hand.

A changing Industry 

The water-soluble packaging is actually something that a lot of people want, and it’s predicted to have a huge impact on packaging within the next 10 years, projecting a 4% growing profit that’s a billion dollars or more.

It’s popular because it’s easy to dispose of. People want something they don't have to perform complex activities in order to make sure that the products are disposed of.   This is so easy, that you even see this with fertilizer too, making it easier for us to even grow food.

More an more consumers are aware of environmental issues, and even the government is putting a hold on waste. Water-soluble packaging is the main standard, because it uses compostable materials, and is seen to have a huge growth as demand for eco friendly packaging grows even further with this market. 

The Challenges of Water-Soluble Packaging 

While it’s a great and growing form of packaging, there are some major challenges that are hard for people to actually see.

The first, is the costs. Production costs for this are huge, and it can be too much for smaller industries. 

The other thing is the materials and the machinery are not as readily available.   This is because it’s a new technology. Like a lot of the new technologies that are out there, you only have so much to work with.

There is also the concerns of the durability of the items, along with the compatibility and waste management. Again, this is due to it being a new technology.

However, new materials are being used, such as proteins and polysaccharides that are being made to form this type of packaging. There is also an acceptance of water-soluble packaging within the agriculture and the cosmetics world, which is of course, a very wasteful industry.

We’ll probably be seeing more of this kind of thing soon. With Coca-Cola, Nestle, and even PepsiCo looking for new ways to reduce their eco footprint, they’ll learn to adopt this, and hopefully we’ll see them along with startups offering more innovative and sustainable alternatives to the current packaging incentives.